COMMAND + SHIFT DIGITAL MARKETING BOOTCAMP

COMMAND + SHIFT DIGITAL MARKETING BOOTCAMP

Skills Bootcamps are free, flexible courses of up to 16 weeks, giving eligible people the opportunity to build up sector-specific skills and an offer of an interview with an employer upon completion. This programme is funded by the Mayor of London and the Department for Education (Skills for Life campaign)

DATEs

START DATE: Monday 8th December 2025
END DATE: Friday 27th February 2026

Time

SESSION TIMES: 9am - 5pm
SESSION FREQUENCY: Approx 2 Days per Week
16 Hour weekly commitment
Approx no. of In person hours: 48

Location

Our in person sessions will be hosted at Gunnery House, Royal Arsenal, London, SE18 6SW

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Command + Shift Digital Marketing Bootcamps

This programme is fully funded by the Mayor of London and the Department for Education through the Skills for Life campaign, meaning the Bootcamp is completely free for all eligible participants.
Become job-ready. Gain confidence. Build real skills.
STARTING DECEMBER 2025

ABOUT OUR BOOTCAMP

The Command + Shift Digital Marketing Bootcamp is an innovative Level 3, 10 week launchpad giving Londoners aged 19+ the skills, confidence, and support they need to step into the industry of their dreams — with no prior experience required.
This programme is fully funded by the Mayor of London and the Department for Education through the Skills for Life campaign, meaning the Bootcamp is completely free for all eligible participants.
The Bootcamp is delivered in a hybrid format, with 80% of sessions held online and 20% delivered in person, running two days a week to offer a flexible yet structured learning experience.
While the Bootcamp is primarily centred around digital marketing, it also incorporates strong elements of advertising, sales, broadcast, media, and business. We have curated each session to ensure the skills developed are highly transferable across different industries — including film and television, music, and a wide range of creative or business sectors

CORE SKILLS AND TOPICS
WITHIN THE BOOTCAMP

In this Skills Bootcamp you will learn the following key skills:

Social media strategy, content creation, and UGC

Learn how to plan effective social media strategies, create engaging content for multiple platforms, and produce high-impact UGC that builds visibility, drives engagement, and strengthens brand presence across digital channels.

Digital advertising and campaign planning

Gain hands-on skills in planning, launching, and optimising digital ad campaigns across platforms like Google, Meta, and TikTok. Learn targeting, budgeting, creative testing, and performance management to deliver measurable results.

Branding, storytelling, and creative communication

Master the art of crafting strong brand identities and compelling narratives. Learn how to communicate with clarity and emotion, develop creative concepts, and shape messages that connect with audiences and elevate brand value.

Influencer marketing and community engagement

Understand how to collaborate with influencers authentically, manage partnerships, and grow active online communities. Learn strategies to build trust, increase reach, and nurture long-term engagement around a brand.

AI tools for video, sound, and image creation

Explore cutting-edge AI tools to create videos, voiceovers, images, and digital assets. Learn how to streamline your creative workflow, enhance production quality, and produce content faster with modern AI-driven techniques.

Market research and audience insight

Learn how to collect, analyse, and interpret market data to understand audience behaviour. Gain skills in segmentation, competitor analysis, and insight generation to inform smarter marketing decisions and creative strategies.

Email marketing and customer journeys

Develop skills in building email campaigns, automations, and customer journeys that nurture leads and drive conversions. Learn segmentation, copywriting, and design techniques to deliver effective, personalised messaging.

Analytics, reporting, and measuring campaign success

Learn how to track, measure, and interpret key marketing metrics across channels. Gain confidence in reporting tools and performance dashboards, enabling you to evaluate campaigns, optimise strategies, and demonstrate ROI.

Outcome of the Bootcamp

Upon successful completion of the Bootcamp, participants receive dedicated employability support and a guaranteed job opportunity, helping them transition smoothly into employment, freelance work, or entrepreneurship.
WHAT IS A GUARANTEED JOB OPPORTUNITY?
Alongside this, MSFDN will provide a full wrap around support experience — ensuring that every participant continues to feel guided and supported after completing the Bootcamp. This includes ongoing next steps support and regular check ins from our team to help participants move confidently towards success within either employment, career progression or entrepreneurship.

CRITERIA FOR ELIGIBILTY

This programme is fully funded by the Mayor of London and the Department for Education through the Skills for Life campaign, meaning the Bootcamp is completely free for all eligible participants.

Command + Shift Digital
Marketing Bootcamps

Sessions within the MSFDN Command + Shift Bootcamp are designed to give participants practical, real world skills that can be applied across digital, creative, and business industries.

GET IN TOUCH

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MSFDN is an innovation platform that uses creativity and
engage the youth. Helping them to build core skills which will enable them to achieve their goals, through creative opportunities available only to our members.

We cultivate an environment focused on developing multifaceted skills in and through music, sports, fashion, media, and diverse creative fields. This holistic approach not only equips individuals for success in creative industries but also fosters a range of transferable skills vital for professional advancement.

 

MSFDN leads its members to become thriving, successful professionals,
creators and entrepreneurs, embarking on a journey celebrating diverse talent, skills, and practical experiences whilst maintaining wellbeing & welfare
throughout the process.

 

From employability, wellbeing and business & enterprise to enrichment and career progression routes, MSFDN offer members an engaging environment designed to foster growth, development and opportunity.
These offerings include:

 

TRAINING & EDUCATION (VOCATIONAL / ACCREDITED): A flexible learning
environment through online, in-person, or hybrid formats, featuring courses, apprenticeships, internships, traineeships, sessions, bootcamps, and retreats.

 

MSFDN INITIATIVES: Members immerse in real world life and career experiences across a range of unique and creative environments, including established ventures like magazine publishing, choirs, dance troupes, and various professional teams, which have been carefully developed to offer structured and enriching opportunities for skill-building, networking, and personal and professional growth. These established ventures serve as dynamic platforms for members to hone their talents, collaborate with peers, and gain valuable insights into their chosen fields.

 

PROGRAMMES: A core activity of the MSFDN Ecosystem, members can engage in Programmes structured to target key areas of personal, professional or creative support such as mentorship, grants, peer-to-peer connecting, networking, business & enterprise, and skill development.

 

SUPPORT SERVICES: To compliment a members life and career journey, MSFDN offer a range of health, wellbeing and welfare personalised assistance through 1:1 sessions, small group settings, or specialised support cohorts.